|
Become
a Television Affiliate
can increase your ratings and revenue!
Mrs. FIXIT is one of the fastest growing 'how-to' brands
today, offering a fresh approach to home repair and
household tips that is innovative, cost effective and
above all, easy to do! The Mrs. FIXIT brand provides
cross platform revenue opportunities for media partners
and advertisers. Mrs. FIXIT has a nationally syndicated
television news segment that airs across the United
States and Canada. The franchise was launched and originally
distributed through CNN Newsource Sales, and has recently
been taken over by McGraw Media Enterprises, Inc.
Mrs.
FIXIT's website, www.mrsfixit.com,
offers a wide variety of hints and tips to help visitors
with everyday problems around their homes. Thousands
of people find solutions to their home repair problems
each month as Mrs. FIXIT comes to their aid, answering
their problems through her website and e-mail. The Mrs.
FIXIT on-line 'brand experience' is simple and as straightforward
as the Mrs. FIXIT message, reflecting the personality
of the national television home repair brand. This makes
Mrs. FIXIT appeal to a wider range of audiences, and
provides a favorable on-line experience that encourages
return visits to the site.
Mrs.
FIXIT makes market appearances for home shows, television
stations and retail sponsors across the country. Her
first book published by Simon and Schuster/Pocket Books
offers over 200 household hints and home repair solutions.
Mrs. FIXIT makes guest appearances on radio stations,
taking listeners call-in questions and also writes for
several publications.
reaches key demographics!
Mrs. FIXIT's quality audience composition of Women 25-54
has strong appeal for a wide variety of spot television
advertisers. More than ever, marketers are targeting
busy moms. Mrs. FIXIT incorporates household tips with
easy home repair and workshop hints, so she has found
a niche market with men 25-54. As an added bonus, the
tips save people money, so the 55 plus viewers also
find FIXIT helpful.
offers cross platform revenue opportunities and much
more!
-
Market
exclusive franchise
-
Two
to Five outstanding Mrs. FIXIT news segments per
week (flexible to meet your station's specific needs).
-
Fast
paced news segments running between 1:00 and 1:20
-
Tease
promos for each segment.
-
Customized
resources such as royalty free images to maximize
your brand revenue.
-
All
FIXIT information and resources are just a click
away with a password-protected area for affiliates,
also includes ideas on revenue building opportunities
for your station.
-
Customized
and localized web page for your station.
-
Your
station linked to Mrs. FIXIT's complete how-to library,
making your station's site even more valuable.
-
Mrs.
FIXIT becomes a resource in your newsroom answering
e-mail questions from your viewers.
-
Mrs.
FIXIT's popular website will include your station's
call letters as a hyperlink driving traffic to your
site. Also features automatic updates each week
to save you time.
-
Custom
Station or Sponsor Promos available.
-
Closed
Captioning Scripts for each segment, easily accessible
via the internet.
-
Tip
Sheets available for each segment and added to the
complete how-to library weekly.
-
Turnkey
sales support materials including customizable sales
one sheets and research info.
-
Satellite
delivery of Mrs. FIXIT segments every 6 weeks.
For
More Information Contact: Terri McGraw, McGraw Media
Enterprises, Inc. Tel: 315.423.0555 E-Mail: tmcgraw@mrsfixit.com
|