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Media Kit

Fast Growing How-To Powerhouse
Celebrating 10+ years of Success

  • An Award Winning Franchise that Measures Up!
  • Demographics that Hit the Nail on the Head
  • Corporate Partnerships
  • Now Appearing - National TV, Radio, Print and Online
  • Meet & Greet: Appearances, Media Tours & More
  • US Television Markets
  • Radio – Syndication and Live Call In Guest
  • Books – Authored Two Titles, Contributed Expertise to Two More
  • Magazine Features- Featured Weekly, Monthly & Seasonally
  • Magazine Ad Campaign – Meredith Publishing – Twenty Titles Deep
  • Newspaper Coverage –Columns, Articles & Cover Stories
  • Internet - Interactive Website and More
  • Retail Catalog – Innovative and Practical Gifts with a Twist
  • Bio – Who is Mrs. FIXIT?
  • Timeline: Building and Expanding
FOR MORE INFORMATION:
Contact: Colleen Rosenthal
Media Enterprises, Inc.
Tel: 315.423.0555 or 1.877.FIXIT88
E-Mail: mrsfixit@mrsfixit.com
 

The Nuts and Bolts…

Mrs. FIXIT is one of the new fastest growing 'how-to' brands in the market today, offering a fresh approach to home repair and household tips that is innovative, cost effective and above all, simple! The Mrs. FIXIT brand provides cross platform revenue opportunities for media partners and advertisers.

Mrs. Fixit, Terri McGraw is a nationally syndicated television celebrity, her award winning home repair news segments, which were launched by CNN Newsource Sales air in over 65 markets across the US and Canada. She is also the best-selling author of Mrs. FIXIT's Easy Home Repair: More Than 200 Easy and Practical Do-It-Yourself Solutions That Anyone Can Tackle (Simon & Schuster). She is a regular on national talk shows like LIVE with Regis and Kelly and ABC's The View and contributes to such magazines as Redbook. Mrs. FIXIT can be heard on over 125 radio stations around the country monthly. She is a regular at major national home shows and has represented powerhouses such as Home Depot and Lowe's.

In addition to her new segments and book, Mrs. FIXIT's website, www.mrsfixit.com, offers a wide variety of hints and tips to help visitors with everyday problems around their homes. Thousands of people find solutions to their home repair problems each month as Mrs. FIXIT comes to their aid, answering their problems through the website and e-mail.

The target market for Mrs. FIXIT is women 25-54, but incorporating household tips and easy home repair and workshop hints, Mrs. FIXIT has also found a niche market with men. The tips save people money, so the 55 plus audience also find FIXIT helpful.

The Mrs. FIXIT 'brand experience' is as simple and as straight forward as Mrs. FIXIT's message, "It's just that simple!"

Fact Sheet

  • Mrs. FIXIT offers a fresh approach to home repair and household tips that is innovative, cost-effective and above all, simple!

  • Mrs. FIXIT is a nationally syndicated television segment that airs in over 65 markets across the United States and Canada.

  • Mrs. FIXIT's website, www.mrsfixit.com offers a complete archive of her easy home repairs and household hints as well as personal responses to visitors e-mail questions.

  • Mrs. FIXIT is the best selling author of Mrs. FIXITs Easy Home Repair published by Simon and Schuster Pocket Books.

  • Mrs. FIXIT makes regular appearances on national television programs such as ABC's The View, LIVE with Regis and Kelly, Home Matters on the Discovery Channel and The Man Made Movie on TBS Superstation and is featured in national publications such as Redbook and The National Enquirer.

  • Mrs. FIXIT makes appearances across the country at various home shows, retail stores, state fairs and television stations. These are just some of the events Mrs. FIXIT has appeared at:
Philadelphia, Pennsylvania   Home Show, King of Prussia Mall Show, Hour TV Special
Huntington, West Virginia   WSAZ Home Show
Dallas, Texas   Nari Home Show
Wichita, Kansas   Home Show
Tampa, Florida   Home Show and ½ Hour Live TV Special
Oklahoma City, Oklahoma   Home Show and Satellite Appearance
Minneapolis, Minnesota   Television Station Promotion and Appearance
Syracuse, New York   New York State Fair
Lexington, Kentucky   Home Show
Utica, New York   Home Expo
Halifax, Canada   Home Show
New Orleans, Louisiana   Radio Interview and Live Call in with listeners
Albany, New York   Retail Sponsor Promotion
Jonesboro, Arkansas   Health & Fitness Show
Thousand Islands, New York   Women's Expo
  • Mrs. FIXIT has wide market appeal. The primary target market is women 25-54, but men have also found Mrs. FIXIT's easy home repair and workshop hints informative. Seniors often write for Mrs. FIXIT's money saving solutions.

Redbook Magazine
November 2002

Syracuse NewTimes - Cover Story
November 2001

The National Enquirer
January 8, 2002

The Dallas Morning News
July 1, 2000

The Tennessean
November 2001


B I O G R A P H Y
T e r r i M c G r a w

Terri McGraw, Mrs. Fixit How did I come up with this idea for Mrs. FIXIT? I married Mr. Break-it! Seriously though, my husband is very successful on his own merit, but when it comes to fixing things around the house, his favorite solution is to hire someone to do the work. So, after a few years of trying to schedule hired workers to come in to fix things - and watching expenses mount - I decided to roll up my sleeves and make a go of it myself. I knew I'd save money and time by making home repairs myself. And that's how the idea for Mrs. FIXIT was born.

Sure I had some goofs along the way... forgetting the washer on the showerhead, and getting soaked by squirting water! Not thinking to turn off the water supply as the toilet overflowed, and reaching for towels instead! Or the time I seriously devalued an antique rocker by stripping away the original finish. I still cringe at that one!

But there were successes too - many of them - and as they mounted, I started telling friends what I'd fixed. I learned they had a lot of the same problems I had and I was happy to pass along my newfound expertise. I was thrilled when they called, proudly reporting their successes! And all of them said the same thing: I can't believe how simple it was!

The key to my success is versatility and simplicity. I'm not an expert in home repair, nor do I have a contracting background. I learned through trial and error, and so can you!

From defogging your bathroom mirror to removing carpet stains, to repairing a leaky faucet, this web site will show you just how easy it is to be a FIXIT. I will save you time and money with quick and easy-to-follow household hints and home repairs.

Remember: You, too, will realize as I have - that it really is just that simple!

Mrs. FIXIT Video Sample
Mrs. FIXIT In The News
Mrs. FIXIT Appearances



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