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Fast Growing How-To Powerhouse
Celebrating 10+ years of Success
- An Award Winning Franchise that Measures Up!
- Demographics that Hit the Nail on the Head
- Corporate Partnerships
- Now Appearing - National TV, Radio, Print and Online
- Meet & Greet: Appearances, Media Tours & More
- US Television Markets
- Radio – Syndication and Live Call In Guest
- Books – Authored Two Titles, Contributed Expertise to Two More
- Magazine Features- Featured Weekly, Monthly & Seasonally
- Magazine Ad Campaign – Meredith Publishing – Twenty Titles Deep
- Newspaper Coverage –Columns, Articles & Cover Stories
- Internet - Interactive Website and More
- Retail Catalog – Innovative and Practical Gifts with a Twist
- Bio – Who is Mrs. FIXIT?
- Timeline: Building and Expanding
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FOR MORE INFORMATION:
Contact: Colleen Rosenthal
Media Enterprises, Inc.
Tel: 315.423.0555 or 1.877.FIXIT88
E-Mail: mrsfixit@mrsfixit.com |
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The
Nuts and Bolts
Mrs.
FIXIT is one of the new fastest growing 'how-to' brands
in the market today, offering a fresh approach to home
repair and household tips that is innovative, cost effective
and above all, simple! The Mrs. FIXIT brand provides
cross platform revenue opportunities for media partners
and advertisers.
Mrs.
Fixit, Terri McGraw is a nationally syndicated television
celebrity, her award winning home repair news segments,
which were launched by CNN Newsource Sales air in over
65 markets across the US and Canada. She is also the
best-selling author of Mrs. FIXIT's Easy Home
Repair: More Than 200 Easy and Practical Do-It-Yourself
Solutions That Anyone Can Tackle (Simon &
Schuster). She is a regular on national talk shows like
LIVE with Regis and Kelly and ABC's The View and contributes
to such magazines as Redbook. Mrs. FIXIT can be heard
on over 125 radio stations around the country monthly.
She is a regular at major national home shows and has
represented powerhouses such as Home Depot and Lowe's.
In
addition to her new segments and book, Mrs. FIXIT's
website, www.mrsfixit.com,
offers a wide variety of hints and tips to help visitors
with everyday problems around their homes. Thousands
of people find solutions to their home repair problems
each month as Mrs. FIXIT comes to their aid, answering
their problems through the website and e-mail.
The
target market for Mrs. FIXIT is women 25-54, but incorporating
household tips and easy home repair and workshop hints,
Mrs. FIXIT has also found a niche market with men. The
tips save people money, so the 55 plus audience also
find FIXIT helpful.
The
Mrs. FIXIT 'brand experience' is as simple and as straight
forward as Mrs. FIXIT's message, "It's just
that simple!"
Fact
Sheet
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Mrs.
FIXIT offers a fresh approach to home repair and
household tips that is innovative, cost-effective
and above all, simple!
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Mrs.
FIXIT is a nationally syndicated television segment
that airs in over 65 markets across the United States
and Canada.
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Mrs. FIXIT's website, www.mrsfixit.com offers a
complete archive of her easy home repairs and household
hints as well as personal responses to visitors
e-mail questions.
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Mrs.
FIXIT is the best selling author of Mrs. FIXITs
Easy Home Repair published by Simon and Schuster
Pocket Books.
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Mrs. FIXIT makes regular appearances on national
television programs such as ABC's The View, LIVE
with Regis and Kelly, Home Matters on the Discovery
Channel and The Man Made Movie on TBS Superstation
and is featured in national publications such as
Redbook and The National Enquirer.
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Mrs.
FIXIT makes appearances across the country at various
home shows, retail stores, state fairs and television
stations. These are just some of the events Mrs.
FIXIT has appeared at:
| Philadelphia,
Pennsylvania |
|
Home
Show, King of Prussia Mall Show, Hour TV Special |
| Huntington,
West Virginia |
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WSAZ
Home Show |
| Dallas,
Texas |
|
Nari
Home Show |
| Wichita,
Kansas |
|
Home
Show |
| Tampa,
Florida |
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Home
Show and ½ Hour Live TV Special |
| Oklahoma
City, Oklahoma |
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Home
Show and Satellite Appearance |
| Minneapolis,
Minnesota |
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Television
Station Promotion and Appearance |
| Syracuse,
New York |
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New
York State Fair |
| Lexington,
Kentucky |
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Home
Show |
| Utica,
New York |
|
Home
Expo |
| Halifax,
Canada |
|
Home
Show |
| New
Orleans, Louisiana |
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Radio
Interview and Live Call in with listeners |
| Albany,
New York |
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Retail
Sponsor Promotion |
| Jonesboro,
Arkansas |
|
Health
& Fitness Show |
| Thousand
Islands, New York |
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Women's
Expo |
Redbook
Magazine
November 2002

Syracuse
NewTimes - Cover Story
November 2001

The
National Enquirer
January 8, 2002
The
Dallas Morning News
July 1, 2000

The
Tennessean
November 2001

B
I O G R A P H Y
T e r r i M c G r a w
How did I come up with this idea for Mrs. FIXIT? I married Mr. Break-it! Seriously though, my husband is very successful on his own merit, but when it comes to fixing things around the house, his favorite solution is to hire someone to do the work. So, after a few years of trying to schedule hired workers to come in to fix things - and watching expenses mount - I decided to roll up my sleeves and make a go of it myself. I knew I'd save money and time by making home repairs myself. And that's how the idea for Mrs. FIXIT was born.
Sure I had some goofs along the
way... forgetting the washer on the showerhead, and
getting soaked by squirting water! Not thinking to
turn off the water supply as the toilet overflowed,
and reaching for towels instead! Or the time I seriously
devalued an antique rocker by stripping away the original
finish. I still cringe at that one!
But there
were successes too - many of them - and as they mounted,
I started telling friends what I'd fixed. I learned
they had a lot of the same problems I had and I was
happy to pass along my newfound expertise. I was thrilled
when they called, proudly reporting their successes!
And all of them said the same thing: I can't believe
how simple it was!
The key
to my success is versatility and simplicity. I'm not
an expert in home repair, nor do I have a contracting
background. I learned through trial and error, and
so can you!
From
defogging your bathroom mirror to removing carpet
stains, to repairing a leaky faucet, this web site
will show you just how easy it is to be a FIXIT. I
will save you time and money with quick and easy-to-follow
household hints and home repairs.
Remember:
You, too, will realize as I have - that it really
is just that simple!
Mrs.
FIXIT Video Sample
Mrs. FIXIT In The News
Mrs.
FIXIT Appearances
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